Hi, my name is Jesse and I’ve been a web/graphic designer since 2011.
I’m a passionate developer who loves great design. I’ve worked on projects as a front-end developer, a designer, and a digital marketing specialist. I’m familiar with CRMs specifically Sharp Spring and Zoho. There isn’t anything that once I decided to do it, I didn’t accomplish. I’m always looking for the best solution for the task at hand and the most efficient way to get the job done.
Currently, I work for Axis Communications where I am a Product Marketing Manager. I take great pride in developing effective marketing strategies for digital campaigns, working with our TIPs, and figuring out the best way to reach our audiences. A big focus for me is developing a stronger segmentation strategy for the analytics space.
I’m versed in most of the Adobe Suite programs including, Photoshop, Illustrator, InDesign, Dreamweaver, Premiere Pro, After Effects, and Animate. I’ve been honing these skills for years and though I’m confident in my abilities I know that there’s always something new to learn. Whether it’s a new tool that Adobe is implementing in its UI or a technique I wasn’t familiar with. That’s why I’m constantly learning and improving my skills with video learning sites and online tutorials.
Some of my likes and interests include playing guitar, working out, and creating online content.
Qualifications / Work History
Jobs • Certifications • Freelance
Master’s Certificate in Web and Graphic Design
American Career Institute
Hubspot Email Marketing Certified
Expires: 09/25/2024
Hubspot Content Marketing Certified
Expires: 07/29/2024
Axis Communications
Product Marketing Manager
Spectrum Marketing Companies
Digital Services Specialist
Xi Online
Graphic Designer
Schall Creative
Front-End Web Developer
Derry Londonderry Chamber of Commerce
Website Design and Development
I updated the Derry Londonderry Chamber of Commerce website to make it more user-friendly and easy to navigate. Their old website was outdated and needed a revamp. We worked together to find a theme that inspired trust in the chamber and felt welcoming. Part of this job included doing a detailed analysis of what was on the current site and then working to combine relevant pages without destroying any existing organic SEO. After working through the many pages of the site it was clear that many pages could co-exist with anchor navigation links that helped users quickly find important information from the navigation without waiting to load additional pages.
This website is also connected to a third-party platform that manages extra functionality such as form submission, database calls, and member logins. While this platform was new to me, I was able to quickly learn how to use and implement it into the new site without any interruption in service.
Platform: WordPress
Theme: Custom Child Theme
Heal the Mind Body
Website Design and Development
The owner of this site was an existing client who returned to have me develop the site for his new business Heal the Mind Body. This website started from a fresh build. The process started with wireframing and a UI design mockup in Illustrator, continued with SEO research, and ended with developing the site in WordPress. The site contains an e-commerce section that for Rod’s micro session audio file downloads. This site is also utilizing an events plugin for his ongoing workshops.
Platform: WordPress
Theme: Custom Child Theme
Relay Rental
Website Design and Development • Logo Creation
Relay Rental is a company much akin to El Toro. On the surface this company is just a car rental service, but, underneath it was a lesson in understanding user behavior. When the site was in development the owner and I were discussing how to implement a plugin to handle bookings. After researching the best options we pulled the trigger and finalized the form and process. After the site was live for several weeks with no interaction despite their being visits we decided to rethink the booking service idea. Instead, we opted to remove the booking form process entirely and in doing so remove any friction from the site. Now, the only ways to book are by filling out one form, emailing, texting, or calling a sales agent.
Platform: WordPress
Theme: Custom Child Theme